Website design is constantly evolving, and what worked a few years ago might now feel dated or clunky. If you’re a Liverpool business looking to refresh your website in 2025, here are the top five design trends we’re seeing across the city — and how they can help your brand stay ahead.
Whether you’re based in the Baltic Triangle or on the Wirral, these ideas are worth considering for your next redesign.
1. Ultra-Clean Layouts With Bold Typography
Less is definitely more this year. Sites are stripping back distractions and focusing on clarity. We’re seeing more Liverpool brands use:
generous white space,
large, readable fonts,
and minimal colour palettes with strong accent colours.
The goal is to guide the user clearly from point A to B — whether that’s booking a service, making a purchase, or just understanding what you do in 10 seconds.
Why it works: It looks modern, works well on mobile, and makes content easier to read — especially for local customers on the go.
2. Interactive Service Pages (Without the Clutter)
Liverpool businesses are moving away from static, text-heavy pages. Instead, they’re using:
hover effects,
scroll-triggered animations,
clickable before/after sliders,
and mini-interactions that show off the service in action.
For example, a local architect might let visitors explore a blueprint with interactive hotspots. Or a tradesperson might show live progress bars of their process.
Why it works: It makes your services easier to understand and more engaging — without overwhelming people with too much text.
3. Personality-Driven Design
In 2025, Liverpool websites are getting more personal. Instead of generic stock photos, we’re seeing:
real team photos,
casual welcome messages,
handwritten elements,
even behind-the-scenes videos.
It’s especially popular with small businesses, trades, and creatives who want to stand out in a friendly, authentic way.
Why it works: In a city like Liverpool, people buy from people. A site with real personality builds trust faster than one that looks too corporate or cold.
4. Micro-Animations and Smooth Transitions
Good design doesn’t just sit still. We’re seeing more subtle movement that adds polish without being distracting:
smooth fade-ins,
animated icons,
gently scrolling testimonials,
and hover transitions on buttons or images.
At Dolphin Web Services, we’ve been including these touches to bring designs to life — especially on portfolio and homepage sections.
Why it works: Movement draws attention and helps guide users where to click next. It also gives your site a modern, well-crafted feel.
5. Localised Visual Design
One trend we love in Liverpool this year is local influence showing up in the actual design:
subtle references to Liverpool landmarks,
colour schemes inspired by local culture (reds, blues, muted brick tones),
typography that feels bold and confident — much like the city itself.
Whether you’re trying to appeal to Scousers or just want to show your roots, local design cues can help make your brand feel more connected.
Why it works: It tells local visitors “you get them,” which makes your brand more relatable — and more memorable.
Final Thoughts
Website trends come and go, but good design always focuses on clarity, personality, and ease of use. The 2025 trend in Liverpool web design is all about making things look sharp, feel personal, and work seamlessly across every screen.
If you’re ready to update your site—or just want a second opinion on what you’ve got—Dolphin Web Services is here to help. We build modern, custom websites that fit your business and your customers.
Want to chat about updating your website?
Get in touch for a free consultation.